Pick two typefaces, not five
One display face for headlines, one neutral face for everything else. Contrast comes from weight and size, not from adding more fonts.
Shortcuts, canvas dimensions and practical craft notes — the things worth keeping within reach while you design.
Everything the editor listens for. ⌘ on macOS, Ctrl elsewhere.
Physical dimensions with the pixel canvas you need for a crisp print.
| Format | Physical size | Canvas |
|---|---|---|
| A3 | 297 × 420 mm | 3508 × 4961 px @ 300 DPI |
| A4 | 210 × 297 mm | 2480 × 3508 px @ 300 DPI |
| A5 | 148 × 210 mm | 1748 × 2480 px @ 300 DPI |
| US Letter | 8.5 × 11 in | 2550 × 3300 px @ 300 DPI |
| Business card | 85 × 55 mm | 1004 × 650 px @ 300 DPI |
| Postcard | 148 × 105 mm | 1748 × 1240 px @ 300 DPI |
| Flyer (DL) | 99 × 210 mm | 1169 × 2480 px @ 300 DPI |
| Poster (A2) | 420 × 594 mm | 4961 × 7016 px @ 300 DPI |
| Roll-up banner | 850 × 2000 mm | 2551 × 6000 px @ 150 DPI |
Add 3 mm of bleed on every edge for anything trimmed by a commercial printer.
Short, opinionated rules that lift almost any layout.
One display face for headlines, one neutral face for everything else. Contrast comes from weight and size, not from adding more fonts.
Keep essential text at least 5% of the canvas width away from every edge. Stories and printed pieces crop far more than you expect.
A dominant colour, a supporting neutral and one accent. Use the harmony generator in the colour panel to build the set from a single hue.
Body copy should clear a 4.5:1 contrast ratio against its background. The colour panel shows the live ratio and verdict as you pick.
Every element should line up with another element or a grid line. Ambiguous alignment is the fastest way for a layout to read as amateur.
Line height around 1.3–1.5 for paragraphs, tighter for large headlines. Add letter spacing to uppercase text, never to lowercase body copy.
Decide what the viewer should see first, then make everything else visibly quieter in size, weight or colour.
Screen work exports fine at 1×–2×. For anything printed, aim for 300 DPI at the final physical size.
Social media size reference
Pixel dimensions for the placements people actually publish to.
Instagram
Facebook
YouTube
X / TikTok / LinkedIn
Pinterest & Web